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I'm a UX/UI Designer & Strategist with more than 15 years of experience, complemented by a background in journalism, illustration and fine art. I specialize in user-centered, responsive design.

I have extensive front-end skills. I've worked with clients of all sizes, on varied digital projects. I'm a positive, optimistic collaborator. I support my teammates, I lead by example, and I always advocate for the user.


2002: Laguna College of Art & Design
Major: Illustration & Graphic Design

1998: San Diego State University
Major: Journalism
Minor: American Literature
Degree: Bachelor of Arts

Greg Smith — Work History

SEPT 2017 - PRESENT / Sr. UX/UI Designer, NIKE, Inc. / GTMS

UX/UI design for the new Prepare Account Offerings web app, serving Global Sales. Work closely with Product Owner & business partners to assess requirements and user needs. Iterate & prove UX solutions through sketching, wireframing, and collaborative user testing. Create high fidelity UI designs. Work with an agile technology team through all phases of QA and development iteration.

2017 / Sr. UX Designer / Nike, Inc. / Nike DTC - Store Tools

UX design to reach POC for The Athlete Platform iOS app, a learning system to provide continuing education to Nike in-store Athletes. Research & analyze existing training materials, and create a new information architecture for digital conversion. Create interactive learning tools. Work closely with the Product Owner and Nike UX designers to support business objectives and maintain Nike design direction.

2006 - 2017 / Design Director, Front-end Lead / BuildingOnline, Inc.

Oversee all phases of digital design and front-end development initiatives. Maintain design and front-end standards & practices. Communicate with clients to establish project goals, scope, priorities, deadlines. Present and sell work through all project phases.

2002 - 2006 / Sr. Designer, Front-end Lead / BuildingOnline, Inc.

Created and implemented a phase-based process for all client projects, allowing for more focus on user experience and content definition.
Took on a leadership role in my team and affected a transformation from a technology resource to a full-service design agency.

2005 - 2017 / Element Design & Consulting

I've taken on various projects as a contractor & consultant, in addition to my agency work. As a sole proprietor and occasional collaborator, I've designed & developed projects for clients of all sizes. I've used my freelance consulting work to introduce additional variety and challenge into the path of my career. My focus has been on solving compelling design problems, and advancing my front-end development skills, applied to CMS-driven commerce & marketing projects.